Faced with the current needs and the release of the second child, children's clothing has become an indispensable part. A lot of people fell down but many people insisted on doing it. This also tells us that no matter what industry you are in, you must first understand the most basic situation of each line before you can start, and then you know what you want to do in order to set a goal for later planning. This is also a problem for many novices who purchase children's clothing. For the operation of children's clothing stores, a good source of goods is crucial to sales performance, but often many people purchase children's clothing but do not know what kind of source is the best source. The grade is determined by the positioning of the customer base. In the choice of supply, many people think that the cheaper the better. In fact, this is a misunderstanding. Why? Because when we are eager to buy a dozen or so pieces of clothing cheaply, basically some middle- and high-income customers will not buy when they see such sources. The price of the source that comes in at a low price will not be too high. In this way, those high-income customers will have great doubts about the quality of the clothes. As the saying goes, a penny is a penny, and dozens can buy it. Where will the workmanship and quality of the clothes we get go? In fact, this batch of customers with great spending power is lost.
How to accurately locate your customer base? It depends on what age the owner wants to do and what range of spending power customers. It is really not sure, if you want to do it all, just control the proportion of high, middle and low of children's clothing at a suitable ratio. A ratio of 6 is also possible. If some low-end clothing is too much to sell, it can be placed at the door for promotion or discount to attract the popularity of the store.
Second, the style of children's clothing is determined by the preferences of the customer base. The first is not to consider your personal preferences, but your own customer group preferences. First think about what styles are sold in your shop, and then combine the characteristics of your customer base to comprehensively get the goods.
Take children's clothing as an example. Children are most sensitive to colors and patterns, so they can take some colorful and cute styles; young people pursue fashion and trends, and styles that highlight their personality are definitely the most suitable; middle-aged people's clothing styles In the choice, steady and comfortable is the most important. Different age groups have different preferences and tastes for clothes styles, so the owner needs to pay more attention and ponder on weekdays.
Third, the valuation of the goods is determined by the sales of children's clothing. Before negotiating with the wholesaler, it is very important to set a suitable price in your own heart. Different types of clothes have different prices. Some clothes are sold in large quantities, and the customer needs a lot. The price does not have to be too low. Anyway, the market is there, and it can definitely be sold. On the contrary, there is nothing that people like. If you can't hold it, you must reduce the cost loss in advance.
There are also some clothes whose prices are not important, and consumers only care about whether they have to be sold, even if they return. Therefore, the most important thing for a buyer is to be keen on the market's sense of smell and to understand the tastes of customers so that the returned goods will not be held back.
Therefore, to make good children's clothing is to be carefully prepared, to find a good source of goods to go out more. Now there is no type of discounted branded children's clothing. Its price is not expensive, plus the brand series, won everyone's recognition. May wish to try.