Chiu Design Studio is a multi-functional clothing design studio that integrates all aspects of clothing brand design and development. The studio has been deeply involved in the women's clothing industry for many years, focusing on quarterly cooperation with clothing brand companies and providing women's clothing from brands. Design management, brand planning scheme (main fabric / main color), directional design of the entire category to plan buyers, OEM production and commissioned processing management of garments, etc.
Chiu design studio is a full-service studio with 'Fashioning Brands' focus. Creating strategy, design and production for commercial clients. Specialized in Creative & Commercial design, for both Creations and Fashion Products.
The global fashion market is facing a major environment crisis, the fashion industry is also a major consumer of natural resources and a major polluter. We need to work through to further develop sustainability into our design to products, with a more eco-conscious approach.
Chiu Chen Studio Designer Introduction:
✂ Connie Chiu Chen, the founder of the studio, graduated from the Hong Kong Polytechnic University with a Master of Arts in Fashion and Textiles / Global Fashion Management (with IFM-Institut Français de la Mode and (FIT-Fashion Institute of Technology, New York has a cooperative dual professional course), has worked as a designer and senior design R & D manager in Hong Kong for more than 20 years, focusing on the European women's clothing market, and has worked as a quarterly independent in many domestic brand companies. Designer jobs.
Connie Chiu is good at using French / Hong Kong's trendy design concepts and deep understanding of the Chinese market to provide comprehensive design services for multiple customers, including the design and integration of multiple brands from planning to clothing, brand research, market research Trend analysis, brand positioning, etc. are mainly based on real wearability and fashion style, focusing on environmental protection and ecological concepts, and more environmentally friendly materials are used as concrete materials.
How to balance design and business elements has always been a must-have question for designers to submit transcripts. Fifteen years ago, Connie Chiu also tried to set up a personal brand in cooperation with domestic factories. With the theme of environmental protection and reorganization of the factory's huge inventory of fabrics into a new series, it has reduced the cost of raw materials and has been in the process of being processed. The fabric successfully remarried to find a new owner.
Connie Chiu is a member of the Hong Kong Fashion Designers Association. Twenty years ago, her personal commercial design has been favored by Singapore and Malaysian merchants (mainly design brand wholesalers and buyers), although the order quantity is not large. However, such an affirmation of personal career in the early stage also laid the foundation for future comprehensive development.
After 2006, it made a slight transformation. In the past ten years, it has settled in the Asia-Pacific headquarters of three European and American brand companies, and has further developed into commercial design and research and development. "The European market has a fast response speed and is worth deepening." Her career has brought a comprehensive change and improvement. Fabric is the core element of a garment. Quality and cost directly affect the performance and market competitiveness of the garment. Although the title has been changed to “R & D Manager / Creative Manager "Instead of being a" designer ", but it does not affect her enthusiasm for design. The consideration of commercial elements has deepened the maturity and marketization of research and development products (clothing and fabrics), making it both personal and Products without losing commercial maturity become RUNNING ITEM.
Connie Chiu said, "I'm a grounded designer. I'm not a niche or a mass. The product I design must be S & S (Sophisticated & Salable). It's called PRODUCT. CREATIVE) in order to successfully pass the market verification. "It is necessary to have its own designed DNA, but not lose the mainstream.
After many years of intensive cultivation, I have no intention to open a personal brand, and have turned into a flexible designer's personal studio, so that I can customize products belonging to the brand's own DNA for different corporate brands.
This year, he successfully joined Fabien Valenca, a painting artist in the industry, "so that I can have more styles on the creative pattern."