The origin of the "" brand: elite tribal clothing is a brand of Guangzhou Gelan Clothing Co., Ltd., established in 2006. The elite tribal brand company currently integrates design, production and sales, and its products include men's, women's, children's, couples, and children's clothing. The surface accessories cover five categories of knitting, woven, woolen, down, fur, etc., including pants, skirts, T-shirts, vests, sweaters, jackets, windbreakers, cotton, down jackets, shoes, hats, bags, belt accessories Wait for several major varieties. "Elite Tribe / ELITE TRIBE" is a trademark brand officially registered by the company at the National Trademark Office. There are more than 800 specialty stores with unified image standards in the country. In the next few years, the company will strive to raise the comprehensive brand operation capabilities of product development, market development, and management services to a new level, and develop the elite tribal brand into a fashionable outdoor leisure well-known brand that can lead the green holiday lifestyle. Benefit-sharing elite tribal brand values.
"Elite Tribe" design concept: Elite tribe clothing is based on military elements. Incorporating urban fashion elements into individual military styles, with the slogan "Join Elite Tribes and Share Green Life", it reflects the unique design concepts and product styles of elite tribe. It fully demonstrates the new generation's fashionable and individual life concept represented by the elite tribe, and interprets the cultural connotation of the elite tribe brand clothing with a healthy, masculine and vibrant image.
"Elite Tribe" brand positioning: fully demonstrate the new generation's fashionable and individual life concept represented by "Elite Tribe"; interpret the cultural connotation of "Elite Tribe" brand with a healthy, masculine and dynamic image. Consumers: 18-48 years old, full of energy, pursuing fashion, personality, dare to challenge, love freedom, wisdom, show self-maintaining moment of youth, urban men and women wearing occasions; wearing occasions: business, outdoor, living, leisure, sports occasions
Market-oriented, designing different styles of products for customer needs and satisfaction;
Based on the elements of the military, integrate elements of urban fashion and leisure
Product development pays attention to themes, trends, and regions
Product development pays attention to serialization and stylization
Fabric development pays attention to diversification, colorization and high quality
"Elite Tribe" joining advantages:
1. R & D advantages: It has a keen sense of fashion, strong fashion guidance, and fast R & D. The number of R & D styles each year exceeds 3,000.
2. Production advantages: The company has its own factory, high level of production technology, exquisite production technology, years of production experience, fast production order, and strict production quality control.
3. Operational advantages: standardized operation processes, professional supervision service skills, and a systematic training system support the continuous improvement of store performance.
4. Data management: nationwide information networking, quick insight into national market sales trends, convenient market information feedback, and high-level company decision-making.
5. Training support: unify store image, and continue to train and transfer talents for dealers with "advantage shopping guide training", "*** store manager training", "enterprise management training", "*** agent training".
7. Marketing support: According to market demand and dealer operations, the company's headquarters continues to strengthen its support for dealers to achieve a win-win situation.
"Elite Tribe" joining conditions:
1.Identify the business philosophy and management model of the elite tribal brand, and abide by the management rules formulated by the headquarters.
2. Franchisees must possess noble moral qualities, good reputation and goodwill; have a long-term development vision, and are willing to invest energy and enthusiasm for the development of the brand;
3. The location of the franchisee is a bustling commercial district in the city, with a spacious shop facade and sufficient passenger flow (area 40-200 square meters).
4. The operator has a certain / learned experience in clothing sales and management, and only has a good brand awareness. The company has special training and supervision.
5. Possess appropriate financial ability, social relations and risk judgment ability.
"Elite Tribe" join support
1.The marketing team assists the excellent shopping malls with investigations and investigations, shop location and investment return analysis;
2.The planning team provided the store image design plan for free, and guided the implementation of the design plan throughout the process;
3. The marketing team professionally provides business guidance such as pre-opening, mid-to-post daily business training, etc., which reduces the operating risk to a minimum;
4.The customer service team professionally tracks the distribution issues, guides the distribution skills in detail, and enhances the local competitiveness of the product;
5. The supervision team visits the store regularly to provide professional store retail and management skills training;
6, the network management commissioner installs a unified system: unified VIP customer management, unified brand image management;
7. The direct sales team formulates the corresponding sales strategy and promotion plan.