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  1. Communication Tool in the Era of Information Surplus-Story Marketing

    NewtonFashionMBA 2018/6/26 10:05:18 Source: NewtonFashionMBA 6/6/2018 10:05:18 AM

    Marketing scholars Edward Wachtman and Sheree L. Johnson wrote in Marketing Management that storytelling is an effective way to increase marketing efficiency. ... [detailed]

  2. Adapting to the new era context can reactivate the aging brand

    传播体操 2018/5/31 11:29:34 Source: Spreading Gymnastics 2018/5/31 11:29:34

    How to make your brand more popular with young people? ... [detailed]

  3. The concept behind the GUCCI new store design

    RET睿意德 2018/5/24 9:09:31 Source: RET Rui Yide 2018/5/24 9:09:31

    This new shop named "GUCCI WOOSTER" covers an area of 1,000 square meters. It has completed the design through novel concepts, fully implemented the luxury brand's new retail method, and is committed to creating a new experience and becoming a unique experimental space. ... [detailed]

  4. How well-known Uniqlo does it

    服装商业资讯 2018/5/23 14:09:07 Source: Apparel Business Information 2018/5/23 14:09:07

    Uniqlo's average inventory turnover days are 83.72 days, then how many ways does Uniqlo's famous "zero inventory" be realized? ... [Details]

  5. No brand or brand? Muji's road to consumer upgrade

    首席品牌官 2018/5/22 15:42:51 Source: Chief Brand Officer 2018/5/22 15:42:51

    In the Chinese media in the past two years, it seems that all the bad news of MUJI: the decline in performance growth, price reductions, sinking into second- and third-tier cities ... [detailed]

  6. From the workshops to the opening of 5,000 stores nationwide, why did the Dadong model succeed?

    电商报 2018/5/8 14:49:57 Source: E- commerce Daily 2018/5/8 14:49:57

    From hand workshops to 5,000 stores nationwide; half of them are seawater and half are flames. ... [detailed]

  7. Under the new retail trend, how can the physical clothing store win back the market?

    中服协创融会 2018/1/9 9:22:41 Source: China Service Co-creation and Finance Association 2018/1/9 9:22:41

    Under the new retail trend, brands should “slow down” and calm down. ... [detailed]

  8. They are all enthusiastic about how clothing brands can play fashion cross-border in the age of entertainment and generalization

    周末画报 2017/9/29 11:01:00 Source: Weekend Illustrated 2017/9/29 11:01:00

    Fashion has always been the home of young people, because fashion often represents publicity, personality, and keeping up with the times. Brands understand it very well. To capture the hearts of young people, it is important to promote high-profile personality in marketing. Cross-border fashion is exactly what A relatively easy-to-implement strategy for young people with personality. ... [detailed]

  9. Niche brands such as Attico are on the rise What are the secrets of their marketing?

    BOF 2017/4/10 10:39:34 Source: BOF 4/2017 10:39:34

    As the market is increasingly craving for uniqueness, niche brands Magda Butrym, Attico and Saks Potts are on the rise, with their competitive prices and high-quality pragmatic products, they have become some of the world's most influential retailers and best sellers. s brand. ... [detailed]

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Communication Tool in the Era of Information Surplus-Story Marketing

Marketing scholars Edward Wachtman and Sheree L. Johnson wrote in Marketing Management that storytelling is an effective way to increase marketing efficiency. [More]

Adapting to the new era context can reactivate the aging brand

How to make your brand more popular with young people? [More]

The concept behind the GUCCI new store design

This new shop named "GUCCI WOOSTER" covers an area of 1,000 square meters. It completes the design through novel concepts, fully implements the luxury brand's new retail method, and is committed to creating a new experience and becoming a unique experimental space. [More]

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